How To Talk About Prescription Drug Affordability: New Focus Group Results

Polling shows very strong public support for making skyrocketing prescription drug prices more affordable. The results from three recent focus groups in Maryland demonstrate how deep this support is across party and demographic lines. The results show how consumers respond to messages about system change, as well as how they respond to messages they might hear from the drug industry.

This webinar featured results from recent focus groups in Maryland to explore consumers’ attitudes on prescription drug affordability. We know of no other focus groups that have been done on this issue by advocates for prescription drug affordability. 

Date and Time

Wednesday, Oct. 3, 2018
3:00 – 4:00 p.m. ET

Speakers

Vinny DeMarco, Maryland Health Care for All Coalition

Steve Raabe, Opinion Works

Resources

• Maryland Health Care For All! Coalition Announces Over 130 Candidates Support Prescription Drug Affordability Board, press release (Oct. 3, 2018)
• Maryland Group Issues Call for Drug-Cost Board, Delmarva Now (Sept. 28, 2018)
• Candidate Statement of Support: Prescription Drug Affordability Initiative
• Candidate Endorsers List
• Maryland Voter Poll on Drug Affordability Legislation (2017)
• Maryland Voter Poll on Drug Affordability Legislation (2016)